Last week, from April 17 to 21, I did a “raket” as a booth assistant of a foreign exhibitor at the
World
Trade
Center
for the annual Manila FAME International. With this year’s theme,
Asia
’s Best Design Designation, Manila FAME International showcased the Filipino ingenuity by presenting Filipino world class products which utilizes indigenous materials fused with contemporary designs. Known for its grandeur and festivity, with over a hundred participating industries nationwide- arts and crafts, furniture, holiday décor, gift items and fashion accessories- Manila FAME International, unquestionably, lifted the Filipino creativity and resourcefulness to its zenith because hundreds of buyers and visitors from all over the world swarmed to spot the best designs, marketable items, and unique products competitively saleable to the international market. No wonder, Manila FAME International efforts paved way as positive feedback and opportunities flocked among Filipino exhibitors. Also, during the trade show, some world renowned designers were awarded for their craftsmanship, passion and innovation in aggressively creating matchless work of art - namely: Milo Naval, Tes Pasola, Tony Gonzales, and Reimon Gutierrez; Chito Prieto and Darwin Aviles were also recognized for their fresh perspectives in making Christmas and Holiday Décor. Nonetheless, true to its theme
Asia
’s Best Design Designation, Manila FAME International succeeded in showing the Filipino’s superlative talent.
Well, aside from the great finds and hot items that undeniably has ignited a streak of an interior designer spirit in me during the trade show, I think, one of the things that I will unforgettably cherish is the new set of friends I have had at the four-day exhibit. Honestly, the job would never be tolerable and enjoyable without these people. But before anything else, let me unveil to all of you the whole story of my raket escapade. Let me start with the statement…”It all began in a very humid Tuesday afternoon…”
Defending my title as “The late Earvs” for always being late in any meetings, gatherings or barkada kita kits, last April 17, nothing new, I arrived late at the East Pavillion of the
World
Trade
Center
. Upon arriving, gasping for air, I immediately approached the busy bunch of people setting up their booth. There, Cherry, the coordinator from CITEM, introduced me to the group and jokingly asked everyone what punishment I should get from coming in late. Since everyone was “considerate” and of course kinda introvert in expressing what they really feel, they just all agreed to rebuff Cherry’s statement, and instead helped me out in “fashionably” decorating my booth which was located at the back area of the East Pavillion. While everyone was seriously mapping out how to “attractively” position the existing 8 “mini-posters” in an eight-paneled booth area, I got to know everyone one-by-one. So there I met, Karina (assigned to
Italy
’s Fashion Booth and my kapitbahay at the back area of the exhibitors), Bheng (assigned to
India
’s handicrafts Trade Show), Con (assigned to
China
’s Trade Show), Ria (Assigned to Hongkong’s Trade event), Eloise (Assigned to
Spain
’s Fashion Exhibit) and Butch (I forgot his designation – sorry!).
Observing the way they speak and interact with each other, I came up with some first impressions in my mind. Based on my observation, I thought, Bheng, Ria and Con are gregarious while Karina and Eloisa are soft-spoken and very poised. I was not mistaken! In fact they also fall under the category of being chikadora in an unbearable level! It’s just funny because I never expected we would create a super-glued type of friendship that is so genuine and hilarious. It’s as if we’re all soul mates contained in serendipity.
April 18, to save transportation fee and maintain my exercise habit, I woke up at 4 am and went with my father on his way to GSIS since The World Trade Center is near to his office. We arrived at around 5:56 am at GSIS and jogged at 6 am to 7 am. Then by 8 am, I was on my way to the
World
Trade
Center
and at 8:30, I was logging in with my co-booth assistants. All dressed up in formal outfit, I walked head up high not because this is the first day of another raket adventure but because I broke the record of always coming late in any occasion. For the first time, I was not late and in fact 30-minutes early on the agreed call time. Way to go! Because of that experience, I was very energetic as the trade show opened at 9 am.
I was assigned to man the Mexican Gift Show booth. Compared to other participating foreign exhibitors promoting their upcoming trade shows, mine had the least number of promotional materials; I had only 230 leaflets which are to be divided for the four day event. So what did I do to utilize the existing materials? Well, by using one of the rudimentary lessons in mathematics which is division, I divided the total number of leaflets into four. Paki-compute nga…
So the first day, since there were a lot of buyers, visitors and exhibitors that participated, I allotted 80 leaflets, all of which were taken. I also handed over some leaflets to participating local exhibitors under the arts and crafts categories at the
East Pavillion
to generate participants. Though the job entailed a lot of PR work, still, I got to enjoy it because aside from the fact I love talking and dealing with people, I also got to meet hundreds of Filipino exhibitors who has been producing exquisite and competitive all-natural products. At least by inviting them to join the Mexican Gift Show, with their products’ striking design and quality, they can advertise and showcase it to prospect foreign buyers. On the other hand, I collected all interested buyers, visitors and exhibitor’s business cards for the Mexican trade show’s references.
On the first day, I targeted exhibitors at the
East Pavillion
which are mostly under the arts and crafts category. In the afternoon, together with some of my co-booth assistants, we went to the
World
Trade
Center
and handed over invitations among exhibitors also under the arts and crafts category. Then on the second day, we went to PICC to distribute leaflets among fashion accessories exhibitors. And on the last day, transported through a shuttle bus, again, we went to PICC to invite selected holiday décor exhibitors. In a nutshell, my job was to service inquiries and invite prospective buyers, visitors and exhibitors interested in participating in the upcoming Mexican Gift show to be obviously held in
Mexico
.
My so called “raket” at the Manila FAME International, again, would not be as enjoyable and tolerable as I expected it to be without the few friends I have had at the four-day event. Aside from jogging at GSIS every 6 to 7 am that gave each day a refreshing and rejuvenating appeal, plus an overwhelming feeling of not being late and harassed, truly, Karina, Bheng, Ria, Eloisa, Con, and Butch, who were also my lunch mates, lighted a candle of happiness in my heart. Of course, I would also like to include in this new found friends of mine -Dennis and Arnel. They were my “exhibiting neighbors” at the
East Pavillion
who always intrude my “booth-yard” to share with me their personal dramas in life, to the point they lost attention in helping their mom in transacting with buyers and visitors. These two men are certified pasaway!
There are tons of unforgettable moments that has affected me; Aside from acquiring new skills and work experience by being a booth representative of a foreign exhibitor, and absorbing the matchless international appeal of all Filipino products surrounding me, Su doku, a number placing game introduced to me by Karina, is one of those things that made a great impact on me - truly amazing. I became so addicted in playing Su doku that in fact on the end of our third working day; I rushed to the mall to get a copy of it. So expectedly, the following day, secretly just like what Karina strategically do, I was seriously learning and mastering the game. But don’t worry because I was able to manage my time- a time to play and a time to work! Until now, I’m very hooked playing su doku!
True enough, every story has to end, be it a happy or sad one. In our case, we call it perpetual because we believe we have created a friendship that is bound forever. So on the last day, before we bid a temporary farewell to each other, we had a sumptuous dinner and pig-out session at Aristocrat along
Roxas Boulevard
. After which, holding on to some shared stories and memories, we all went home with a joy in our hearts. Bheng, Ria and Karina were there with me at Aristocrat.
In a nutshell, I know God navigates our lives by bringing us to different levels of experiences where we can meet people who may influence us or where we can learn lessons that can shape our sensibilities and perspectives, and even gain strength in testing our faith. But more importantly, God is teaching us ways to humble ourselves and find happiness even in the most unexpected and simplest event in our lives. As for me, my experience at the Manila FAME International is truly a blessing and I’m very thankful for it. I never regret taking the job because I did not only enjoy it but also, I gained friends who are real and just like me – unique! San ka pa!